DMA – The time for Change is Now
I have been a member of The Direct Marketing Association for many years. I feel I owe the association a lot, because I won a scholarship to the Direct Marketing Educational Foundation Collegiate...
View ArticleTrying to Hit a Mobile Target?
If you’re involved in email marketing, you’ve likely heard about the rising number of mobile users viewing emails, and the challenges in designing for such devices. A few years back, “optimizing for...
View ArticleCautiously Animated
Using animated images in emails can help your communications stand out among the crowd in recipients’ inboxes. However, there are a few important things to keep in mind if this is a path you’re looking...
View ArticleLove 2 txt? this post is 4 u!
Recently Pew Research published the results of a new study on adults and cell phone usage. It’s not surprising with the ubiquitous nature of mobile devices that texting is popular. In fact, according...
View ArticleIf You Haven’t Been Already, Start Thinking Mobile
Anyone who has tested email marketing campaigns understands the challenges presented by the idiosyncrasies of different desktop clients, browser-based clients, and even PC vs Apple displays. With that...
View ArticleReading between the lines of QR codes
QR codes. You’ve been seeing them more often over the past year as smartphone adoption exploded in the United States. They’re square, they’re here and we’re dealing with it. Designed by a Toyota...
View ArticleSuper Lessons From the Big Game
Advertisers shell out big bucks and roll out their best commercials to reach millions of viewers during the Super Bowl. Whether or not you’ve got that type of advertising budget at your disposal, a...
View ArticleOn the Subject of Mobile
“By the end of 2012, more people will be reading emails on a mobile device than on the desktop or on webmail.” – ReturnPath Many marketers hear a prediction like that and immediately start thinking...
View ArticleHoliday/Year End Email Volume in 2012…Up or Down? (Part 1 of 2)
I saw an interesting question in a recent user group forum about whether or not overall 2012 holiday email message volume was higher, lower or about the same as 2011. While the belief was that there...
View ArticleHoliday/ Year End Email Volume in 2012… Up or Down (Part 2 of 2)
In last week’s blog, we looked at the December 2012 email volumes compared to October and November within the financial space. It was discovered that 74% of financial institutions within our client...
View ArticleButton Up Your Email Campaigns
Clickable buttons have long been used on email marketing campaigns to help emphasize calls-to-action such as “Read More” or “Buy Now.” Today, the rise of smartphone and tablet users reading email on...
View ArticleThe Eyes Have It – What Does a Unique Confirmed Open Really Mean?
In 2010, the Email Experience Council (eec) established a project called Support the Adoption of Metrics for Email or S.A.M.E. It’s both an acronym and the goal of their project. Prior to the project,...
View ArticleWorried About Gmail Tabs? Frankie Says Relax
“Sometimes it feels like our inboxes are controlling us, rather than the other way around.” — Google Gmail’s new tabbed inbox, which was rolled out to all Gmail users in late July, is the latest buzz...
View ArticleTake Care When Labeling Email Recipients
The challenge of delivering properly formatted emails to recipients on mobile devices has prompted a great deal of discussion and a few different strategies over the past couple of years. Some...
View ArticleIncrease the Efficiency of Your Overall Cross Selling Efforts
We all know that temptation is a powerful force in our personal lives. It’s also a powerful force in our professional marketing lives, particularly when one begins to look at distributions of the...
View ArticleHow Much Is Too Much?
There’s probably still not a week that goes by when we’re not asked that old question, “How often should we be sending email to our list?” And while we’d all like to have the one, single answer that...
View ArticleEmail Design Best Practices – According to Whom?
Best practices to improve email engagement are constantly evolving. With the ever-changing digital landscape, I find it critical to research new design trends, find a consistent pattern and test it...
View ArticleEnchantment, Deliverability and The Beatles
The Email Evolution Conference (EEC) in Miami was all it promised to be. As we boarded the yacht of information and sailed along the smooth sea of industry-expert knowledge, I was able to soak in an...
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